Business Challenge Global outplacement firm needed to grow business, increase brand awareness, and retain high-value customers
Shari Fryer & Associates Solution
Implemented integrated marketing strategies and tactics enabling multiple “touches” with key decision makers
Resulting Benefits
Contributed to the achievement of record revenue and profit performance
Initiatives Created
eNewsletter reaching 25,000 people each month
Public Relations exposure reaching 600 million people annually
Corporate newsletter reaching 55,000 customers each quarter
Events reaching over 100,000 people annually
Website development and management reaching over 1 million people each month
Business Challenge
International training organization needed to successfully launch a new product and generate revenue quickly
Shari Fryer & Associates Solution
Comprehensive eMarketing campaign including deployment of webinars
Resulting Benefits
More than 100 leads generated within 6 months
Initiatives Created
eMarketing
Webinar presentation
Call center training (with scripts)
Sales materials
Business Challenge
Non profit environmental organization needed to increase participation in seasonal programs
Shari Fryer & Associates Solution
Developed a cost-effective weekly eNewsletter to send to resort concierges, leisure and tourism businesses, and local media
Resulting Benefits
Increase of 25+% in program participation, reaching more than 50,000 people per year
Initiatives Created
eNewsletter
Database management
Public Relations
Business Challenge
National career development and life management consulting firm needed to rebrand and reposition itself to be geared for global expansion
Shari Fryer & Associates Solution
Branding and positioning analysis and strategy development to ensure competitive differentiation and global applicability
Resulting Benefits
Globally profound new brand established with resources to support international rollout
Initiatives Created
Market intelligence
Branding and positioning strategy
Brand identity kit
Graphic design
Sales materials
Internal Communications
Business Challenge
Global management consultancy wanted to reposition organization as a “thought leader” and industry authority
Shari Fryer & Associates Solution
Ground-breaking research study conducted in 48 countries
Resulting Benefits
Results released over 12 months and leveraged across all countries
